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Abbott lab

Social Media Risk, Crisis & Reputation Management

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Date/Time
Date(s) - 20/11/2017 - 21/11/2017
All Day

Location
Regal Hotel

Categories


With its potential to spread information at a laser speed, social media can magnify incidents, spiral them into crises and tarnish even the biggest brand names. Can you anticipate and mitigate risks to prevent them from spreading like wildfire? How can you respond fast and right within the first hour a crisis strikes to safeguard brand reputation? Are you able to recover from crises with your brand name unscathed and regain stakeholders’ trust?

Join us at this power-packed 2-day event to acquire strategies from leading industry experts on how to effectively manage social media risks and respond to crises on social media to safeguard corporate reputation. Gain first-hand insights into how Rolls Royce, BASF and Mead Johnson Nutrition develop frameworks and protocols to mitigate social media risks and manage reputation on social media. Learn the dos and don’ts in responding fast and right on social media and master the latest social monitoring tools to contain the impact of crises. Don’t miss the chance to get into the real-life action in a crisis simulation exercise to gather hands-on techniques and reinforce your learning.

About the Author

Cliftons
s2Member®