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Brand Storytelling Workshop

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Date/Time
Date(s) - 02/11/2017 - 03/11/2017
All Day

Location
The Royal Garden

Categories


“If you have a body, you’re an athlete” – Nike urges everyone to “just do it” and win the battle with your inner self.

GoPro captures and shares meaningful life experiences putting users under the spotlight to “be a hero.”

LEGO inspires kids and kids at heart to “play on” and reimagine the world with infinite possibilities.

So, what is your Brand Story?

Everyone loves a glimpse of the story behind brands. It draws people in, builds an emotional connection and fosters an intimate relationship. However, great storytelling demands powerful insights and strong skills. Can you create compelling narratives that reflect your brand values? Are you able to integrate your brand story consistently into different platforms? Do you know how to leverage on visual storytelling to deliver your ideas effectively?

Tell Stories Effectively to Captivate your Audience

This 2-day interactive workshop will equip you with practical skills and techniques to craft compelling brand stories across various digital channels. Led by Mark Jackson, a senior PR veteran with over 25 years’ experience, examine the key elements behind great stories and how to translate insights into storytelling ideas with limited resources. Master the art of effective social media writing and editing to deliver story across multiple platforms consistently. Leverage the power of visuals including images, infographics and videos to convey your brand message and acquire metrics and tools to assess the effectiveness of your brand content.

Brand Storytelling Workshop

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